Who travels with RAW and what are they looking for in their travel experiences?
What inspires people to travel with us?
- Physical challenge
- Experiencing local cultures, food and history
- Bucket list experience
- Spend time in nature
- Connect and grow as an individual
- Spend time with friends
- Get away from it all/escape the hustle and bustle
- To have a life-defining or even life-changing experience
- Mix and mingle with like-minded travellers
- Recommended by family/friends/others
Who is the typical RAW Traveller?
- Avid walker
- Aged 55+
- Predominantly female
- Australian (some of our clients come from New Zealand)
- Discerning, worldly and knowledgeable
- Curious, outgoing, energetic and positive
- Hands-on when it comes to designing travel experiences
- Values personalisation, convenience and trust
- Enjoys creature comforts while travelling