Who travels with RAW and what are they looking for in their travel experiences?

What inspires people to travel with us?

  • Physical challenge
  • Experiencing local cultures, food and history
  • Bucket list experience
  • Spend time in nature
  • Connect and grow as an individual
  • Spend time with friends
  • Get away from it all/escape the hustle and bustle
  • To have a life-defining or even life-changing experience
  • Mix and mingle with like-minded travellers
  • Recommended by family/friends/others

Who is the typical RAW Traveller?

  • Avid walker
  • Aged 55+
  • Predominantly female
  • Australian (some of our clients come from New Zealand)
  • Discerning, worldly and knowledgeable
  • Curious, outgoing, energetic and positive
  • Hands-on when it comes to designing travel experiences
  • Values personalisation, convenience and trust
  • Enjoys creature comforts while travelling